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‘It Is Not Business for Us, It Is Our Passion’: Dr Yohan Irani on 112 Years of Jewish Bakery

For Dr Yohan Irani, running a bakery is not simply about selling bread, cakes or pastries. As a fourth-generation member of the family behind the Jewish Bakery, the business is deeply connected to his family’s history, values and memories.

Established in 1914, the bakery has completed more than a century of its journey. Despite the passage of generations, the family has chosen to preserve the character of the original establishment rather than expand through multiple branches.

In an interaction, Dr Irani spoke about the importance of legacy, customer trust and the emotional connection that has kept the family attached to the bakery for generations.

Q. The bakery has been around since 1914. What does this legacy mean to you?

Dr Yohan Irani: It is not business for us. It is our passion. I am the fourth generation. My ancestors always told us not to run after money. For us, the foundation is royal. There is a sense of attachment to this place.

We want to keep our house as it is because our ancestors’ presence is still felt here. Everything is about the blessings that we are earning. We are very attached people.

Q. Why have you chosen not to expand through branches?

Dr Irani: We don’t have any branches. This place has its own identity and history. We don’t want to lose that connection.

The bakery is part of our family’s story, and maintaining the original character of the place is important to us.

Q. What do you believe keeps customers coming back after so many years?

Dr Irani: Trust. You can cheat a customer once, but he will never come back again.

For us, the relationship with the customer is more important than making a quick profit. If you want people to return, you have to be honest with them and maintain the quality.

Q. What makes the bakery distinctive from a business perspective?

Dr Irani: Even the way we bake has a connection with the past. We have used traditional methods, including firebricks for making the oven. These things are part of what makes the bakery what it is today.

Q. You also spoke about the lack of a safety culture. What concerns you?

Dr Irani: The culture of safety is not there. Whether it is patient safety in a hospital or road safety, we need to develop that culture.

Safety cannot be something we think about only after an accident happens. It has to become part of everyday life and everyday practice.

For Dr Irani, the story of the Jewish Bakery is therefore not simply one of commercial longevity. It is a story of family, memory, craftsmanship and trust—values that have carried the establishment from 1914 into its second century.

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Nibedita Sen is a seasoned Defence correspondent and aerospace journalist with over a decade of experience covering national security, aviation ecosystems, and strategic technologies. Trained under a Government of India program in 2018, she brings a field-informed and policy-driven perspective to her reporting on India’s rapidly evolving Defence and aerospace landscape. 

She is working with Edinbox since its inception. When she is not working, you can find her exploring new places and food. She is also a National level cadet from Scouts and Guides since the age of 7. Nibedita's international tenure includes environmental reporting as a science communicator for the Jerusalem Post. Her work transcends borders, illuminating complex scientific and environmental issues for global audiences.

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