GMCAT
Masai and IIM Trichy Launch AI-Driven Courses in Product Management and Digital Marketing
Taking a major step towards creating the future of management and technology education, Masai, India's largest outcome-based EdTech company, partnered with the Indian Institute of Management Tiruchirappalli (IIM Trichy) to launch two game-changing certificate courses — Digital Marketing with Applied AI and Product Management for the Agentic AI Era.
Six-month programs, up for enrollment, aim to help professionals stay abreast of an increasingly evolving business scenario. While the international digital marketing industry is anticipated to grow to USD 786 billion in 2026 and AI-powered product strategies enable organizations to reduce time-to-market by up to 35 percent, the programs aim to put the ability to thrive under the age of intelligent automation in learners' hands.
The Digital Marketing course with AI explores campaign planning, prompt engineering, AI tools, and measurement, featuring over 20 hands-on projects to build a solid portfolio. The Product Management program explores how Agentic AI is changing product lifecycles, with emphasis on strategy, design, and execution. The programs feature real-world case studies, faculty mentoring at IIM Trichy along with industry mentors, as well as career counseling.
Stressing the alliance, Masai Co-founder & CEO Prateek Shukla indicated that the alliance brings together academic rigour with industry relevance to train the students for roles of leadership. Seconding the opinion, Prof. Saravanan P, Dean (Corporate Relations & Faculty Affairs), IIM Trichy, emphasized again that the focus is on applied learning so that industry-ready students are sent out for graduation.
Masai further announced that it is developing an AI-powered Fintech program, further enriching its pipeline of future-ready offerings. The newly launched programs are now open for applying on the Masai School platform.
AIMS organizes conference on 'NEP-2020: Management Education'
A recent conference was organized by Association of Indian Management Schools (AIMS) on the implication and application of the National Education Policy (NEP) 2020 in management education.
Among the dominant themes was preparing students with sets of competencies that would place them to thrive in a digitalization era. Conference presenters highlighted accepting technological developments through curriculum creation, experimentation, and career counseling of learners. Technology integration and collaborations with business partners were discovered to be crucial to today and relevant management education.Academic leaders, industry professionals, and policy administrators attended the conference and shared their views on how NEP 2020 can transform management studies in India.
It talked about how NEP 2020 encourages the students' choice with the opening up of management education to inter-disciplinary programmes such as hospitality management, business economics, and data science. It encouraged specialists in favour of a student-centric model, which entails the development of employment skills through internships and practice training and making the graduates employable for 21st-century workplace needs.
Panellists discussed issues for schools, such as infrastructure and building modernisation, investment in teacher training, and greater flexibility among students. The ultimate objective is to make the innovation, inclusiveness, and domestic as well as global reputation of management education in India more robust.
The conference concluded on a positive note with recommendations for continuous improvement, industry-academia interface, and commitment towards making the students career-proof and lifelong learners
Faculty of International Trade & Commerce at Vivekananda Global University: A Hub for Future Commerce Leaders
Vivekananda Global University (VGU), Faculty of International Trade & Commerce, Jaipur, has become one of the most popular commercial education centres that combines both academia and industry demands across the globe. Led by its vision to be the next-generation in commerce and trade leader, the faculty has been known to have a wholesome curriculum, innovative instruction and good interface with the industry. It is ranked number 7 amongst the top commerce colleges in Rajasthan by India Today 2025, and it is a light that cannot be ignored when it comes to offering quality commerce education in India.
Dean’s Vision and Leadership
According to the Dean of the Global Centre for Entrepreneurship and Commerce (GCEC), the faculty uses a holistic approach in which they train the students not just in theory but in both practical skills and international exposure as well. VGU, having 12 years of history, the Faculty of International Trade & Commerce has more than 17,861 alumni in the whole world and 18,684 students today, which is an indicator of its vast presence and increasing popularity as a business educational institution.
Scholastic Achievement and Coursework
The faculty has different programs that match international standards and the demands of the Indian industry, such as:
- Bachelor of Commerce (B.Com) (Hons.), with ACCA and CMA benefits.
- Master of Commerce (M.Com)- majors tailored to modern commerce areas.
- Curricula are built into industries based on feedback from the trade and business leaders.
- Extra-curricular clubs and forums enable interaction with the real world and engagement.
Practical Learning and Industry Connect.
The focus of the faculty on education meets execution, turning students into industry-prepared graduates. Students can acquire practical exposure through internships, live projects, and entrepreneurial incubation, which are directly related to employment and business ecosystem trends. The faculty has strong placement support due to close contacts with more than 1000 companies involved; thus, the faculty is a favourite with students and recruiters as well.
Infrastructure and Student Life
The student at the faculty enjoys an enviable campus of more than 35 acres that has high-quality classrooms, well-stocked libraries, computer labs, and colourful co-curricular activities. The faculty also hosts frequent cultural events, entrepreneurship seminars, and workshops with industry experts, hence, holistic development outside academics.
The Importance of this Faculty to Academic Leaders
To professors, deans and education policymakers, the Faculty of International Trade and Commerce at VCU provides an example of combining academic excellence and practical applicability. It is exemplary in its adaptability to the industry needs and emphasis on entrepreneurship, which was achieved through the continuous introduction of changes to the curriculum. The faculty successfully develops moral, creative leaders, which underscores a forward-thinking roadmap in the study of commerce that may stimulate institutions nationwide.