IIM Mumbai and IIT Mandi lead as india's most socially influential education institutions on Social Media

IIM Mumbai and IIT Mandi are India's most socially influential education institutions on social media. Based on these parameters, IIM Mumbai ranked first in management school, whereas IIT Mandi was placed first among engineering colleges. As per the survey, IIM Ahmedabad and IIT Bombay were second in their respective domains.

The survey examined Indian educational institutions' social media performance, quantifying such aspects as: Institutions' pace in building their online community. The extent of engagement in the form of likes, shares, and comments. The success of posts in providing value to followers. Partnering with industry and education opinion leaders.

With more and more individuals using digital platforms for communication, networking, and brand establishment, schools and universities need to have a strong online presence. Social media is not only important for enrollment marketing but also for interactions with alumni and stakeholders, research promotion, events, and achievements, campus life and student activities, and collaborations with industry leaders. 

Both IIM Mumbai and IIT Mandi have been able to capitalize on the use of social media in order to stabilize their brand establishment and establish themselves as dynamic institutions in the cyber world. Smart use of sensational content, partnering with industries, and regular communiqués have helped them position themselves at a dominant level on top.

This acknowledgment is an endorsement of the increasing role social media plays in higher education. The institutions that proactively interact with their online public establish stronger networks, improve the student experience, and become influencers.

As the education landscape keeps changing, Indian universities and colleges will be willing to invest more in online engagement, and social media will become an influencer for reputation and influence.