Adobe, Google, Meta Join India’s IICT to Boost AVGC-XR Education

India's new IIT-like institute for the AVGC-XR industry, is ready to tie up with leading players in the technology space, including NVIDIA, Facebook, and YouTube

Barely a day before the Union Ministry of Information and Broadcasting (MIB) made the announcement to establish an IIT-like national body for the creative ecosystem—the Indian Institute of Creative Technology (IICT)—leading tech bigwigs like Adobe, Google, and Meta signed letters of intent (LoIs) with IICT during the first-ever edition of the World Audio Visual and Entertainment Summit (WAVES) 2025.

Information and Broadcasting Minister Ashwini Vaishnaw signed and exchanged the agreements with the tech industry representatives on the third day of WAVES 2025. Minister of State for Information and Broadcasting L. Murugan and MIB Secretary Sanjay Jaju were present on the occasion.

"We have initiated a program which is new in the world of films and entertainment," Vaishnaw explained.

IICT (which will function on lines similar to IITs) will introduce professional talent to India's burgeoning AVGC-XR (Animation, Visual Effects, Gaming, and Comics-Extended Reality) industry.

For this purpose, the Centre has brought on board tech majors, including long-term partnerships with Adobe, Alphabet (of Google and YouTube), Meta (of WhatsApp, Facebook, and Instagram), Wacom, Microsoft, and NVIDIA.

The occasion was also graced with the presence of NVIDIA VP Richard Kerris, JioStar's Sanjog Gupta, Adobe VP Mala Sharma, Google India Country Head Preeti Lobana, Wacom Senior Director Rajiv Malik, State Government and Healthcare Head of Sales Sandeep Bandibekar, Microsoft's Director Mainstream Services Partners Sandeep Bandivdekar, Public Policy Director at Meta Sunil Abraham, and key IICT stakeholders, etc.

Appreciating the technology industry partners who had bestowed IICT alliances, the Union Minister reaffirmed India's commitment to making IICT a large education infrastructure for the AVGC-XR industry.

"We will apply the same model that we have developed for our nation's IITs and IIMs, to make it an international institution," Vaishnaw asserted.

"These collaborations are aimed at fostering education, R&D and innovation in animation, visual effects, gaming, comics, film and extended reality," the ministry added.