IIMC Delhi launches MA Program in Media and Business Strategic Communication

The Indian Institute of Mass Communication (IIMC) in Delhi has introduced a new postgraduate program, the MA in Media and Business Strategic Communication, designed to address the rising demand for professionals skilled in strategic communication across both the media and business sectors.

This two-year program, set to begin in the upcoming academic session, aims to equip students with a well-rounded understanding of media management, business strategy, marketing, and communication. The curriculum will be delivered by a combination of experienced faculty members and industry experts, ensuring students receive a robust mix of theoretical knowledge and practical insights that are essential for navigating the ever-evolving media landscape.

The primary focus of the program is on media management, business communication strategies, and marketing—skills that are increasingly crucial for organizations aiming to enhance their presence in the competitive media and business environments. Students will gain the expertise required to effectively communicate in business contexts, manage media relations, and implement strategies that align with organizational goals.

Admission to the program will be open to graduates from any discipline, with selection based on an entrance exam and personal interview. This initiative aims to strengthen IIMC's position as a top-tier institution for media and communication studies in India, while bridging the gap between media and business communication disciplines.

As the role of media continues to play a central part in shaping business strategies, this new program is timely. It is designed to cater to the increasing demand for professionals who can expertly navigate both media and business spheres. By producing skilled graduates capable of managing communication across diverse sectors, IIMC Delhi seeks to contribute significantly to the development of the communication industry in India.

The MA in Media and Business Strategic Communication at IIMC is expected to provide students with the tools and knowledge to thrive in an industry where media strategies are intricately linked to business growth and success. With an increasing focus on integrated communication strategies, this program aims to prepare the next generation of leaders in the media and business sectors.