A Bubble of Hope: How Ooho’s Edible Design is Changing the Game for Packaging

So, what if the answer to our plastic problem isn’t just another recycling bin or another campaign, but a total rethinking of design? That’s where Ooho comes in—a unique, drinkable bubble made from seaweed that’s not only edible but also pretty revolutionary.

Co-founded by Rodrigo García González and Pierre Paslier, Ooho started with a pretty simple idea.

“What if you could drink your water and eat the packaging too?”

That little question blossomed into Notpla, one of the standout companies leading the charge for sustainable design these days. Their goal? To rethink everyday materials in a way that not only benefits nature but also addresses the urgent needs of our warming planet.

Made entirely from seaweed and plants, Ooho swaps out the usual plastic bottles and sachets for a biodegradable, even edible option. And it’s not just a gimmick—it’s about merging function with a vision for the future. This stuff breaks down naturally in a matter of weeks, or even right away if you eat it. No microplastics, no landfill issues, no compromises.

With climate scientists pushing industries to rethink every part of the supply chain, Notpla’s seaweed-based design is a bold prototype for what’s possible. They’ve scaled up production through partnerships like @handtmannltd, and big names like Lucozade, The Glenlivet, and Decathlon are already using Ooho instead of single-use plastics at major events. It’s not just a trend—it’s becoming the norm.

And the stats are impressive:

• They can now produce over 30 million Ooho units
• Made completely from natural, renewable materials
• Designed to disappear, not to pollute

In a world grappling with climate challenges, design has evolved beyond just looking good—it’s about survival now. Ooho shows us that with a dash of creativity and a whole lot of purpose, even something typically seen as disposable can be regenerative, beautiful, and full of hope.

The future is round. And honestly, it tastes like change.