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Design plays a pivotal role in advertising, acting as the bridge between a brand and its audience. Whether it's a billboard, social media post, or television commercial, the visual design grabs attention, communicates critical messages, and shapes perceptions.

Branding and identity design are crucial elements in establishing a memorable and impactful presence in today’s competitive market. The process of creating a visual identity goes beyond mere aesthetics; it involves crafting a cohesive narrative that resonates with target audiences, differentiates the brand from competitors, and builds a lasting emotional connection.

In the rapidly evolving world of design, ethics play a crucial role in guiding the decisions and practices of designers. Ethical considerations in design are not limited to the aesthetics and functionality of a product; they encompass broader implications for users, society, and the environment. Designers are responsible for ensuring their work adheres to ethical standards that respect human rights, promote equity, and minimize harm.

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