Edinbox
Edinbox Blog
In today's digital age, where the competition for consumer attention is fiercer than ever, the role of advertising and public relations (PR) professionals has become indispensable.
The topic of my discussion is “Role of media in peacebuilding between Pakistan and India”. These two nuclear countries are neighbours, but unfortunately, there are some major conflicts between them, although they share many similarities.
While our advocacy about women issues has been highlighted by the media houses either in news or views, the question of how equal women are treated in the media industry is a big question!
With advent of satellite television in the 1990s along with globalization, economic liberalization and coupled with impetus from digital technology in the first decade of the millennium, the creative industries in India especially screen-based media have taken a giant leap in its footprint.
A global professional body of media educators and practitioners, media institutes and departments of universities committed to the cause of nurturing talent for the media and entertainment professional careers of their mentees. Anyone who is a media and entertainment teacher/educator in an educational institution or in the media industry is eligible to become a member of GMEC.
India has witnessed a proliferation of media outlets, ranging from traditional print newspapers to digital platforms and social media channels. Each mode caters to diverse audience segments, contributing to the richness of information dissemination. However, with this abundance comes the challenge of maintaining credibility.
The Media and Entertainment sector is one of the largest employers of both unskilled and skilled youth in formal and informal employment. In 2012, the Government of India, through NSDC, established the Media and Entertainment Sector Skill Council.