“Where do you see yourself in the next 5 years?” is a big question that haunts many young and old professionals. As someone who is just getting started with his/her career, you have an upper hand that those people don’t have anymore. Thus, thinking whether journalism is a good career path for you is a valid thing to do. 

The fast-moving world requires journalism and mass communication as fundamental paths for people who aim to change society through storytelling and information distribution. You should pursue journalism and mass communication as an Indian student if your interests lie in writing combined with creativity and your goal is sharing information or entertainment content. 

The Importance of Journalism

Society depends on journalism to deliver news information that enables public understanding of present events, societal matters, and cultural growth. The duty of journalists involves fact-based content research and conducting interviews followed by informative reporting that serves an engaging purpose. Society needs trusted journalists more than ever because misinformation now spreads efficiently through social media and other platforms. 

How Will Journalism Change in the Next 5 Years? 

The profession of journalism is experiencing a massive shift, prompted by technological innovations, shifting consumer trends, and transforming societal requirements. Journalism in the next five years will become more in-demand, interactive, and customized, bringing both opportunities and challenges to prospective professionals.

One of the biggest shifts will be further domination by digital journalism. Conventional print media is gradually giving way to increasingly more news being delivered through online sources, mobile applications, and social media outlets. This change will make the journalists to acknowledge and use new digital forms of storytelling like short videos, infographics, podcasts, and interactive content. Online platforms like YouTube, Instagram, Twitter, and maybe some new platforms will become even more influential in terms of news dissemination and consumption and will open new job opportunities.

Artificial intelligence (AI) and automation will also transform journalism. The current field of journalism is already making use of AI to handle data analytics together with fact-checking procedures and basic news article production tasks. These emerging technologies will keep advancing during the upcoming five years thus allowing journalists to concentrate on investigative work and deep reporting while using machines for managing basic reporting duties. 

Another significant shift will be the emergence of personalized journalism. With algorithms showing the content to users according to their interests, audiences will be shown news that is in line with their interests. Although this personalization increases engagement, it can also result in "filter bubbles," where people are only exposed to opinions that support their views. Journalists will have to devise methods to balance personalization with variety to ensure credibility.

Data journalism will become more relevant as the access to large datasets becomes easier. Journalists will rely more on data analytics to reveal trends, patterns and untold stories in areas such as politics, health, climate change, and economics. This will call for professionals to acquire data visualization and statistical analysis skills.

The next five years will also see more focus on video content for news dissemination. TikTok and Instagram Reels have proved the strength of short-form video narrative in storytelling with younger people. News media is likely to make significant investments in video content production teams in order to create attractive visual narratives appealing to technologically advanced audiences.

In addition, demand for local journalism will increase as people want information specific to their regions. Hyperlocal reporting, for example, reporting on issues that directly impact neighbourhoods or cities, will be an important area for journalists. Lastly, transparency and ethics will be at the forefront of journalism's evolution. As concerns over false news and prejudiced reporting continue to rise, journalists will come under pressure to guarantee fairness and accuracy in their reporting. Fact-checking processes and responsibility checks will become fundamental elements.

Skills Required for Success

In order to succeed in journalism and mass communication, you will require a combination of the following skills:

  • Good Writing Skills: Being able to write concisely and clearly is the minimum. Write regularly to refine your style and clarity.
  • Research Skills: Journalists are required to dig deep to obtain proper information. Knowing how to conduct comprehensive research will increase your credibility.
  • Communication Skills: Whether interviewing sources or delivering news reports, good communication is essential.
  • Critical Thinking: Critically analyzing information enables you to recognize biases and provide balanced perspectives.
  • Adaptability: The media environment keeps evolving. You need to be willing to learn new technologies and trends.

Educational Pathways

A degree in journalism or mass communication normally means the study of media studies, communication theories, ethics, reporting methods, and multimedia production. Most Indian universities have specialized courses that provide students with theoretical understanding as well as practical skills. Here’s what you can opt for: 

  • Bachelor's Degree: A B.A. in Journalism or Mass Communication offers basic knowledge and skills for initial-level jobs.
  • Master's Degree: An M.A. can increase your expertise and lead to higher-level jobs in the field.
  • Diplomas/Certifications: Short-term courses can make you specialize in fields such as digital marketing, public relations, or broadcast journalism.

Journalism Career Paths

The degree of journalism and mass communication in India leads to different career avenues. Some in-demand ones are journalists, content creators, public relationship specialists,  news anchors, and advertising experts. 

You as a journalist can write stories about news events for social media, print media, magazines, TV, or the web by specializing in domains like politics, sports, entertainment, or technology. As digital media has taken hold, content creators are needed. Content creators produce interesting content for websites, blogs, social networks, and so on.

Apart from these, PR specialists take care of an organization's or individual's public image. PR specialists create press releases, schedule events, and deal with the media in order to create an image. You can also become a news anchor or producer on media platforms. This involves excellent communication skills and the capability to deliver information effectively and confidently.

Lastly, if you want a modern career after completing your journalism degree, you can opt for a role of an advertising expert who produces effective advertisements that grab consumers' attention. This job may include working with creative teams to devise marketing campaigns

What is The Future of Journalism

Technology transforms the direction journalism is taking in India. The evolution of digital platforms has modified the way people consume news and social media strongly impacts what public audiences believe. The tool for achieving future professional success while preparing for a journalism or communication career is staying updated with advancing technology.

A career path in mass communication and journalism creates excellent possibilities to make constructive changes in society. This profession might suit you if being part of meaningful story creation along with educational pursuits of others motivates you. Your educational experience combined with proper training makes a path to a fulfilling career which simultaneously benefits your professional journey and society.

You need to understand that journalism is more than reporting factual news in today’s era since it unites people with essential stories that might help them understand the society better and take better life decisions. Choose GMCET 2025 to launch your journalism career since you should not waste time questioning your future in this field. 

As a holistic field, media is transforming at a speed never experienced before, which has led to demands for new skills for achieving success in media practice. Media students in 2025 are enjoying an expansive professional field, yet they must perform well with quick changes alongside complete mastery of new digital platforms. Media programs actively encourage students to take up promising careers within podcasting streams, journalism, and social media content development. 

The Rise of Emerging Platforms

Now that things have changed, history no longer witnesses television and newspaper media as the primary visual elements of our modern society. Popular modern digital platforms such as YouTube, TikTok and Spotify along with Instagram, have redefined all aspects of content creation and consumption, especially that about consuming news. Such platforms seek content creators with creativity and authenticity for audience engagement, which appeals to current cultural trends of Millennials and Gen Z.

How Are Media Programs Adapting?

The educational model of media has gone through significant updates in order to adapt to current industry trends. Higher education institutions and universities are now directing their focus on training students in methods appropriate to new platforms. 

Here’s how they’re doing it:

  1. Practical Training in Content Creation

In different media programs, students learn practical skills by attending workshops to create podcasts, make video content, and learn social media marketing. Educational programs teach students how to operate Adobe Premiere Pro video editing software alongside the audio editing program Audacity. Academic work that includes podcast creation exposes students to the complete process from scripting through recording and editing and final distribution steps.

  1. Teaching Platform-Specific Strategies

Different platforms consist of distinct algorithms and patterns among their user base. Media coursework shows students how to develop content specific for different platforms which includes the creation of brief TikTok videos together with visually striking Instagram content. The training enables students to modify their creative approaches according to online platform requirements.

  1. Focus on Storytelling

Storytelling is the central element of all content creation projects. Educational media programs use this element of storytelling in advertisements, gaming sectors and the entertainment industry to train students in developing powerful narratives.

  1. Data-Driven Insights

The comprehension of analytics represents an essential requirement for working in contemporary media. The training enables students to read analytics data points, including audience engagement rates together with click-through rates (CTR) and target audience demographics, to develop better content approaches.

  1. Collaboration with Industry Experts

Educational institutions connect with industry experts to arrange networking events as well as classes featuring business professionals. The connection between classroom theory and practical implementation occurs through this approach.

Career Opportunities in Emerging Platforms

New platforms generated various professional opportunities across the media industry for students studying media. For instance, the expanding popularity of podcasts requires knowledgeable producers who manage the complete production process for various genres such as true crime, education, and comedy. Brands seek expert knowledge from Social Media Managers who develop interactive posts and lead the management of campaigns, as well as expand their social media footprint. Apart from that, content creators succeed independently on YouTube and Instagram by creating specific niche brands such as travel vloggers or fitness instructors, which is one of the best media career options. Also, the streaming content sector needs developers who possess skills in making fresh programming as well as conducting digital promotional campaigns for new releases, opening new career opportunities for media students.

Key Skills for Success

Success as a content creator requires developing certain essential competencies for future professionals who want to enter this field:

  • Creative thinking: Digital space success demands creative thinking, which enables digital creators to stand above their competition.
  • Software knowledge: The development of essential skills involving editing software (for example, Final Cut Pro) and design tools (such as Canva) constitutes technical proficiencies for success.
  • Trends knowledge: Continuous adaptation leads to staying relevant because trends quickly transform in the current digital environment.
  • Communication skills: Communication skills work equally well for writing scripts and maintaining online relationships with audiences.

The Role of Authenticity

Online fatigue has become a reality that made authenticity emerge as the top priority in content development. People seek true emotional bonds above flawless presentation. The teaching of media programs directs students toward delivering believable stories instead of fabricated material.

Many popular YouTubers who are successful today are the ones who have been authentic, sharing content around real-life experiences they have or their views on the same or something that connects with the audience, and refreshing reviews to maintain connection points with their fans.

What Should Media Students Know?

While opportunities are a lot, challenges also lie ahead. The number of creators trying to receive audience attention is asking creators to ensure they are consistent and combined with unique creative approaches for distinction. The platforms, when changing their algorithms unpredictably, affect how content reaches their users and how visitors engage with it, which makes it challenging for content creators to survive in the market without the knowledge of algorithms. Last but not least, producers who get sponsorship or earn from ads are usually the ones earning money, while many creators face problems making money from their content. Those who duplicate and learn regularly make their careers on emerging platforms more rewarding than the potential threats these platforms present.

Is It Worth Becoming a Content Creator in 2025?

Content creation is undergoing a transformative and enthralling state currently. Future media students in 2025 will utilize emerging platforms to create limitless creative opportunities which allow them to establish meaningful professional paths. Internet users now have the chance to explore their shining potential in either podcast production or social media campaign management.

Research indicates that the media industry in India is expected to reach 2.7 trillion in 2025 which means digital media will become the largest segment. Experts believe millions of creators will gain substantial audience reach in the coming three years and might become half a trillion-worth of the industry by 2027. The industry is growing because data plans are affordable and people have smartphones. Additionally, because more audiences prefer content made in vernacular languages and relatable storylines, more and more local creators can expect to have a successful career as content creators.

In the eyes of Indian media students, their journey toward cultural fame lets them have both independence of finances and artistic flexibility. Working as a content creator gives them independent work opportunities through which they can earn money by partnering with brands, earning ad revenue, and making money from subscriber payments.

In 2025, you should consider becoming a content creator due to its worthiness. Working as a content creator provides the opportunity to both create narratives and make connections with many people and build connections between your passions with meaningful work. The time has arrived for Indian students who want to follow media education into an exciting profession.

Moreover, educational media institutions have transformed their curriculum to deliver pertinent abilities that help students succeed in this high-speed industry. And to build a career in content creation, you need to enroll in the top media universities in India, which is possible after you take the AIDAT 2025 entrance test. Check the official AIDAT portal for details. 

 

Digital media made journalism in India gain unmatched importance in the modern era. As a democratic watchdog, journalism protects democracy by molding public thought while bringing to light the works and actions taken by high-position people, and creating outlets for unheard voices to speak. However, there are several challenges now that confront the industry which lead to doubts about its enduring stability. This article examines the present situation of journalism throughout India while examining both emerging patterns and potential risks alongside potential prospects.

Traditional and Modern Media

Online news platforms are rapidly growing because of the availability of mobiles and rising internet usage. Internet and Mobile Association of India (IAMAI) said that internet users in India will increase up to 900 million in 2025 based on their recent report. The digital era has brought forward new journalistic possibilities that allow reporters to connect with expanding readership bases while developing fresh methods of story presentation.

The backbone of Indian journalism was print and television media but now, they are fighting with the digital platforms. Because of online news portals, social media, and leading independent content creators, the way news is consumed in India has changed dramatically. According to experts, in India, more than 70% of users now rely on digital news they access from their mobile phones. In other words, consumers in India now access news online more than through television and print. However, traditional journalism is expected to work with digital innovation.

Challenges Faced by Journalism in India

The rapid rise of digital platforms does not solve all the existing problems in India's journalism field. The main threat that Indian reporting faces today stems from the continuous deterioration of press freedom. India stands at position 159 among 180 countries in the World Press Freedom Index 2024. The rising phenomenon of hateful language, together with the assault and abuse directed against journalists, has established an unfriendly operating climate for reporters. Modi’s government recently faced a lawsuit from X (formerly known as Twitter) regarding its unlawful expansion of censorship powers, which has led to doubts about the news we see. 

Despite these challenges, there are new trends and possibilities in journalism that indicate this field will brighten instead of fading away. The rising digital media provide journalists a better way through which they can expand their readership reach and grab the instant attention of the audience through storytelling. Niche journalism is also a new trend that has enabled journalists to put their focus on data, environmental, and investigative journalism. Moreover, independent media is increasingly becoming popular. Due to social media, these independent journalists have the freedom to investigate in-depth stories and show them to the world because they are not bound to traditional news firms or are asked to manipulate the news. 

Skills and Qualities Required for Success in Journalism

Journalism in 2025 demands students to develop multiple competencies and personality attributes in order to achieve success.

  • Digital literacy emerges as a vital skill that permits people to generate and arrange content for digital media such as blogs and podcasts alongside website videos.
  • Data analysis represents an ability to gather data which helps in both interpretation and creation of engaging narratives.
  • News investigation skill requires students to perform detailed research as well as interview and examine processes for uncovering fresh details.
  • People with storytelling abilities create fascinating stories which capture the attention and educate their audiences.
  • The skill of critical examination serves professionals who need to break down elaborate information while identifying distorted content and reaching exemplary conclusions.

Career Prospects and Salary Ranges

The journalism industry maintains competitive elements and features various job opportunities that pay different salary amounts.

  1. Print media reporters earn between ₹25,000 to ₹70,000 per month while print editorial staff members receive between these amounts.
  2. Television reporters, along with anchors receive compensation between ₹30,000 and ₹50,000 per month.
  3. News professionals in digital journalism sectors receive monthly compensation between ₹20,000 to ₹40,000, depending on their responsibilities.
  4. A freelance journalist earns different rates based on both the publication and assignment type and their current experience level.

Journalism in India functions as a source of positive prospects rather than diminishing light. Journalism in India is expected to flourish in the future thanks to the new trends and opportunities that are emerging despite present industry hurdles. Aspiring journalists who develop essential skills together with the right qualities will find success in this both exciting and rewarding profession.

Mass communication has established itself as a leading career choice in 2025 to mirror the rapid changes in media distribution. The Department of Media and Communication Management serves as a leading career selection due to digital platform expansion and OTT service growth alongside social media's profound impact on information circulation. The widespread transformation has established numerous possibilities for those who possess media expertise skills, which has made mass communication more enticing and profitable.

The Growing media landscape 

Traditional print and broadcast media have experienced major changes because the media industry transformed into a sophisticated digital network. The explosive growth of over-the-top platforms, especially Netflix and Amazon Prime, increased the need for premium content, which generated profitable opportunities for directors and scriptwriters along with editors. Social media dominance has created new career paths in digital storytelling and content creation, exemplifying the industry's capability of adapting to technological advancements.

Diverse Career Opportunities 

Graduates of mass communication obtain access to multiple professional fields which encompass journalism and public relations as well as event management and film production. Mass communication graduates can pursue careers such as journalism along with roles as filmmakers and content creators, among others, because this field offers versatility that matches different talents and interests. Job opportunities become more diverse through this field, which enables professionals to position their careers near their preferred interests.

High Demand for Professionals

Organizations and industries are continuously elevating their need for skilled media experts throughout different sectors. Various organizations continuously hire skilled experts who specialize in public relations and scriptwriting along with digital media to build better connections with their audience base. The growing need for qualified media personnel has driven up student numbers taking mass communication programs because they understand how the field provides both financial rewards and personal satisfaction.

Innovation and Creativity in Careers

The core value of mass communication depends on continuous innovation as well as expressive creativity. Mass communication professionals can shape society through their narrative skills as they manufacture visually effective content for expressing their perspectives to generate societal impact. Through creative freedom, people both enhance their own experience and create value for the cultural and informational framework of society. 

Top Careers in Media in 2025

JOURNALISM 

Journalism continues to stand as the backbone of democratic systems even though it faces obstacles from the spread of untrue information. Major media institutions now value specialized journalists including investigative reporters along with data journalists who work for global news outlets.

DIGITAL MARKETING

The demand for digital marketing expertise has grown rapidly because more companies adopt online operations requiring expertise in SEO and content marketing together with social media management. Professionals from mass communication programs who possess these attributes help improve brand recognition along with engagement levels.

FILM AND TELEVISION PRODUCTION 

OTT platform expansion has increased market demand for original content which opened new possibilities in scriptwriting, directing and editing careers. The combination of artistic satisfaction and monetary gain can be found in these professional positions.

PUBLIC RELATIONS  

Organizations need positive public image maintenance and public relations specialists serve as key operational members who handle communications, event management and stakeholder relationship creation.

The journey toward entering mass communication careers

Given its importance, students need to enroll in an established mass communication program to achieve a successful media career. Several prestigious educational institutions throughout India deliver total curricula that integrate theoretical concepts with valuable practical expertise for preparing graduates to enter the workforce. Future students need to study available programs to find ones which match their future career goals as well as offer excellent education and placement assistance.

Conclusion

The world of mass communication in 2025 is one of immense growth, varied opportunities, and the pervasive influence of media in framing public perception and culture. As the industry develops further, those professionals who are versatile, innovative, and skilled in digital technology will be the leaders, shaping the future and making major contributions to the world's media.

An x user tweeted a screenshot of a discussion where a student who is already part of a dual degree course at IIT nonchalantly talked about earning an All India Rank (AIR) 18 in the Graduate Aptitude Test in Engineering (GATE). The student, who had seemed to have written the exam for fun, belittled the feat, and there were social media discussions about the work that goes into achieving such positions and the worth of an M.Tech degree from IITs.

The post, posted by user @JustPunforfun, said, "Just another day for kiddo. He took the exam for fun because he is already admitted for a double degree at IIT." The attached screenshot of the WhatsApp conversation reflected the student's message:

"GATE result out. I got all India rank 18."

The student added humbly, "It's good but could have been better."

The post soon went viral, racking up over 80k views and eliciting mixed reactions. While some users appreciated the commitment of students who achieve top ranks, others wondered whether studying an M.Tech from IIT is worth the investment.

One user emphasized the hard work needed to attain such ranks, saying, "I have had classmates in IDD who achieved AIR 10-20 in GATE, and I could see how hardworking they were even in bad semesters. It requires work to develop knowledge, particularly in fundamental engineering. Congrats to him."

But another person doubted the post-M. Tech career opportunities with a comment, "There is no use pursuing M.Tech from IIT since core companies will recruit you at 3-4 LPA after pursuing M.Tech from IIT." 

The GATE 2025 result was announced by the Indian Institute of Technology (IIT) Roorkee, earlier today.

Snapchat is launching its very first video generative AI Lenses, the firm said to TechCrunch exclusively. The Lenses are powered by Snap's own native built generative video model. The three new AI Video Lenses can be used by users on the app's premium subscription service, Snapchat Platinum, which charges $15.99 a month.

The release follows Snap introducing an AI video-creation tool during its Partner Summit in September last year. A Snap spokesperson said the new AI Video Lenses use subsequent versions of that underlying technology.

Snap has been a leader in AR, but also has been making investments in AI the last several years in tandem with just about every other tech firm. With these new AI Video Lenses, Snap is embracing AI in order to keep up and give its users access to capabilities not yet available on its competitors' platforms, including Instagram and TikTok.

While Snapchat is beginning with three AI Video Lenses at launch, it will be adding more each week. The first Lenses are "Raccoon" and "Fox," both of which bring furry friends snuggling up to you. The third "Spring Flowers" Lens creates a zoom-out effect showing the person in your Snap holding flowers.

You can access the new Lenses via the Lens carousel. You can then choose the Lens, then take a Snap using either your front or back camera. The AI video will create and then save automatically to your Memories.

“These Lenses, powered by our in-house built generative video model, bring some of the most cutting edge AI tools available today to Snapchatters through a familiar Lens format,” the company wrote in a blog post. “We have a long history of being first movers to bring advanced AR, ML and AI tools directly to our community, and we’re excited to see what Snapchatters create.”

As Snapchat points out, it's reasonable for the company to extend generative AI to Lenses, since it's a form users have adopted for years.

Though Snap has previously leveraged AI capabilities from OpenAI and Google to fuel some of its features, it's now also creating its own internal models.

Earlier this month, the company announced an AI text-to-image research model for smartphones that will drive some of Snapchat's capabilities in the months ahead. Snap explained then that by using technology developed internally, it would be able to provide its users with high-quality AI tools at a lower operating expense.

To help media practitioners harness the potential of artificial intelligence (AI) for journalism and content development, Mathrubhumi Media School introduced a specific six-week online course in prompt engineering. The goal of the course is to provide journalists, content creators, and communications specialists with the knowledge and abilities to optimize the accuracy and efficiency of AI-generated material in news reporting and media creation.

For media workers, Mathrubhumi Media School has introduced an online course on prompt engineering. The goal of the six-week training is to give journalists, content producers, and communication professionals the know-how to maximize AI-generated material, guaranteeing accuracy and efficiency in media production and news reporting. Important topics including ethical issues, AI-driven content creation, and sophisticated prompt techniques designed for media applications will all be covered in the course. 

The course, priced at ₹9,999, is expected to benefit media professionals looking to stay ahead in an industry where AI is playing an increasingly significant role. Upon successful completion, participants will receive a certification and networking opportunities with industry leaders.

As per Mathrubhumi Media School, the course will be conducted by industry specialists and academic experts who will provide a mix of theoretical knowledge and exposure to hands-on experience. Participants will undergo hands-on training sessions with AI-driven content creation tools, applying techniques learnt to actual projects. This experiential learning is intended to enable professionals to improve their storytelling skills while upholding journalistic values.

The course, which costs ₹9,999, is likely to help media professionals become future-proof in a business where AI is increasingly becoming the driving force. Writing precise and impactful prompts will become essential for journalists to maintain control over AI-generated stories as AI-powered platforms transform newsrooms and content strategy.

Participants' professional credentials will be enhanced by the certification they obtain upon successfully completing the course. They will also be able to meet with professionals and specialists who are investigating AI's role in media through networking opportunities with industry leaders.

The course exemplifies Mathrubhumi Media School's commitment to bridging the technological and journalistic divide so that media professionals can successfully navigate the rapidly evolving digital landscape. The university is addressing the growing need for AI literacy in newsrooms and content-driven industries by offering this course. Limited seats mean the interested ones should register early on the Mathrubhumi Media School official website.

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