In 2026, social media is governed by fake news. Every day India is fighting with deepfakes, political propaganda, and health conspiracy theories, and to fight these,true & skilled journalists are needed. You need to be in a position to check facts and tell the truth; that is why an MA in Journalism and Mass Communication (JMC) will prepare you to do so. Besides, jobs are well-paid- 6 to 15 lakh per annum post-graduation. In this article, you will get to know why it is important to study MA JMC and how to pursue it from the top colleges in India.

Journalism Fights Fake News in 2026 India

The fake news catches fire within a few seconds. WhatsApp forwards influence voting; Twitter storms ruin lives. MA JMC educates on such fact-checking methods like reverse image search and source verification. You get to know how to detect AI-generated lies. Aspirants of  JMC learn how to:

  • Trace manipulated images (InVID tool)
  • Verify videos frame-by-frame (Amnesty Forensic First Aid)
  • Cross-check claims across 5+ databases
  • Write Articles and draft content professionally
  • Hunt news like a pro

Scope After Journalism in India

Once the students complete the course, they are eligible to pursue a career from top media houses like The Hindu or NDTV and expose scams. It is projected that demand increases 25% per year. In the absence of talented reporters, society will drown in propaganda. Your degree will have a point- to make, so don’t get distracted, pursue journalism if you feel that’s what you want to do. Remember, this field is not getting replaced by AI anytime soon, nor will the authenticity. 

Higher Salaries are Offered after MA JMC

Graduates of MA JMC have higher salaries in comparison with BA graduates. In major cities such as Delhi, Mumbai, Freshers receive 4-6 lakh. The 2 years experience attracts a salary of 8-12 lakh. Top roles pay ₹15 lakh+. Here’s how much on an average different professionals earn: 

​Reporters: 6-10 lakh with the news channels.

  • Content Strategists: 7-12 lakh in online companies.
  • PR Managers: 8-15 Lakh to corporates.
  • Anchors: ₹10-20 lakh on TV.

In cities like Bangalore and Hyderabad, there is a 20% additional pay on the bilingual skills. Freelancers make 10 lakh and above through YouTube, podcasts. 

Can Introverts Succeed in Journalism? Low-Interaction JMC Jobs Explained

Journalism can be a decent option for introverts, but not all aspects of it are the right fit. Many introverts do great in this field since they listen well, think deeply and write clearly. These are important skills in good reporting. However, most journalism jobs require talking to people on a regular basis, which can be exhausting to introverts.

JMC provides opportunities for jobs where you don't have to meet strangers each and every day. Data journalism is perfect-you work alone on numbers and computers to provide charts and stories. Copy editing refers to checking other people's writing via email, not face-to-face talks. Fact-checking involves the use of online tools and databases without having to meet anyone. The SEO content strategy includes keyword research and planning that is mostly done through team chats. Research analysts prepare background reports for news teams without actual interviews.

But yes, even these silent jobs have someone coming in contact with some. You may make 2-3 phone calls a week or go for team meetings. Newsrooms can be overwhelming places - open offices and constant chatter. Many introverts get around this by working from home as freelancers or working at digital-first companies.

Introverts are successful because they are smart in the role choice. Skip TV reporting, political beats or crime journalism, these require a lot of face-to-face work. Just focus on data, editing, or research instead. Learn skills in excel, AI or fact-checking tools to prove your value without networking.

Answer yourself honestly: would you email five people you don't know well once per week for information? If yes, journalism fits. If that sounds like a lot of work, have a go with technical writing instead that's similar pay (₹6-12 lakh) with almost zero interaction with people.

Remember, this is your life to shape, if you like the journalism field and still can't change your introvert nature, it is FINE. Don’t let people decide what you can and cannot do. Many successful journalists who are introverts found their niche. You don't have to alter your personality, you just choose roles that fit your strengths. 

However, finding your strengths alone can be a lot more challenging than having a mentor to guide you. For this, you need to pursue MA JMC from the right college that aligns with you. There are many entrance exams that help you gain admission 

How To Study Journalism in India via GMCET? 

Global Media Common Entrance Test (GMCET) is a national-level admission test for UG courses in journalism, such as BJMC, for more than 20 universities. The pattern is easier compared to IIMC/JET; it has an online test of 60 minutes and a fee of INR 1000. Here is the full step-by-step process:

Eligibility Criteria for GMCET

  • 12th pass in any stream with 50% marks; SC/ST/OBC-45% marks.
  • Age: No upper limit
  • Final year & 12th students eligible
  • 3-year Diploma holders (50% marks) also qualify.

Step-by-Step Application Process

  • Click "Apply Now" at gmcet.org 
  • Register with email/phone: Get login credentials
  • Fill Form: Personal details, 12th marks, course preference (BJMC/BA Media). Upload: Photo, signature, 12th marksheet. 
  • Pay INR 2000 (online/UPI) 
  • Confirmation e-mail: Save credentials

Why GMCET Entrance Test For JMC? 

GMCET is a 100% online entrance test accepted at 100+ top private universities in India. By taking this entrance test, one becomes eligible for pursuing BAJMC or MA JMC as this test is designed to test one’s skills, intelligence and knowledge required. This ensures that the university has the filtered list of capable candidates, and candidates have the options of top media colleges that align with their intel. 

In summary, JMC offers real skills for India's information battle while GMCET provides an accessible entry point with solid career returns. Consider your passion for stories, comfort with irregular hours, and fact-checking mindset. If these align, you should surely take the step towards visualizing a career in this field. The decision rests on your goals because journalism rewards those committed to truth over trends, and willingness over formality. 

For more information about the courses, colleges, or free career consultation, connect with us via call 08035018499 today.  

Want to build a career in journalism, digital media, filmmaking, or PR? India's media industry is worth ₹2.7 trillion (2025 FICCI-EY report) and creating millions of jobs through digital media growth. The key to success? Choose from top media colleges accepting GMCET for seamless admissions across 50+ institutes.

Top Colleges To Pursue Media Education

 Rank

 College

 Location

Popular Courses

Annual Fees (Approx)

Avg Package (LPA)

1

 National School of J ournalism (NSOJ)

Bengaluru, Karnataka

BA Journalism (Hons), PG Diploma Print/Broadcast

1.67-2.95

10-15

2

NRAI School of Mass  Communication

New Delhi 

PG Diploma Media, MA Mass Comm, BA JMC

1.8-2.5

8-12

3

JECRC University

Jaipur, Rajasthan

BA Multimedia, BJMC

1.5-2.2

7-11

4

MET (Mumbai Educational Trust)

Mumbai, Maharashtra 

B.Sc Media, Advertising, BJMC

2.5-3.5

12-18

5

GNA University

Phagwara, Punjab

BA Journalism, PR & Corporate Comm

1.2-1.8

6-10

6

Ajeenkya DY Patil University

Pune, Maharashtra

B.Des Communication Design, BA Media

2.8-3.8

10-14

7

The NorthCap University

Gurugram, Haryana

MA Media Management, BJMC

2-2.8

9-13

8

School of Broadcasting & Communication

Mumbai

PG Diploma Broadcast, Film Production

2.2-3

12-16

9

Alliance University

Bengaluru, Karnataka

BA Journalism & Mass Comm

2-3

10-14

10

Chandigarh University

Mohali, Punjab

B.Sc Multimedia, Digital Media

1.5-2.5

8-12

How to Choose the Right Media College?

Skip multiple entrance exams. GMCET (Global Media Common Entrance Test) provides access to top private media colleges in Bengaluru, Delhi, Mumbai, and beyond with one national-level exam.

Why Take GMCET Entrance Test?

GMCET opens doors to elite programs at verified participating colleges. Key benefits:

  • One exam, 50+ colleges: Save time and give admission test online
  • Nationwide acceptance: top universities accept GMCET
  • Industry syllabus: Current affairs, media GK, creative writing, aptitude
  • Scholarships: Top scorers get 25-50% or more fee waivers at participating institutes
  • 2026 timeline: Registration open from Sep 2025 - Jul 2026 (gmcet.org)

In conclusion, students seeking to pursue journalism and mass communication, the Indian media industry presents unlimited possibilities. India's ₹2.7 trillion media sector needs fresh talent for IPL broadcasts, Netflix India, and digital news, so pursuing this course is a wise choice.  Colleges like Presidency University Bengaluru Media School, and more, are the ones that offer industry-ready expertise, 15-25 LPA median package, and alumni network working in big companies including NDTV, BBC, and Disney Hotstar. Connect with us or check out GMCET official website for seamless admission into these top universities and more. 

 Indian students are well aware of the latest trend and demand for credible media sources which is leading to several job opportunities. However, choosing to pursue media education without any entrance exam can be concerning. Entrance tests for media education in India, such as CUET, IIMC Entrance Exam, and GMCET, are pivotal in gaining admission to top-notch journalism and mass communication courses. These help students stand out in a tough field where skills matter more than just 12th marks. If you're eyeing BJMC or MA Journalism, here's why an entrance test for media education is a smart move.​

Guarantees Equal Opportunity for Admission to Media Education

Entrance tests for media education level the playing field for all students across India. Tests conducted, unlike pure merit lists prepared on the basis of board marks, such as JMI Entrance Exam or FTII JET, check real aptitude for journalism and mass communication. Premier colleges such as Jamia Millia Islamia and Indian Institute of Mass Communication select candidates on the basis of these for their sound knowledge regarding contemporary affairs and writing skills. This stops high 12th scorers without media passion from taking spots, making admission to media education fairer.​

Tests Skills Needed for Media Careers

Media education requires fast thinking, communication, and GK, precisely what the entrance tests for media education measure. GMCET has 100 MCQs on English, reasoning, and media awareness in 60 minutes, preparing a student for real jobs in newsrooms or digital media. CUET PG for mass communication includes domain tests in reporting or PR, which build analytical skills. Missing that would mean not getting trained for India's booming media industry, where more than 500 channels and OTT platforms go for skilled graduates first.​

Opens Doors to Best Journalism Colleges 

Top media education spots go to entrance test toppers. IIMC Entrance Exam now via CUET-PG unlocks Delhi's premier institute, and similarly, ACJ Entrance Exam takes you to Asian College of Journalism in Chennai. If you don't take these tests for media education, you get only average colleges or management quota seats at higher fees. The merit-based spots get filled fast with sky-high cutoffs, above 90%+ in DU colleges, but a good entrance score gets scholarships and priority in Jharkhand or Rajasthan unis too. 

Builds Edge Over Merit-Only Admission 

Merit admission for media education sounds easy-no extra examination stress-but it ignores talent. Entrance tests filter passionate students from casual ones, leading to better peers and a better learning environment. In competitive media jobs, an average salary starts at ₹ 4-6 LPA and top universities (that asks for entrance scores) help you build skills and become eligible for such a job, along with grating placement support which leads to faster growth over board-mark toppers. 

To conclude, entrance tests for media education are what you need to pursue quality journalism and mass communication courses in India from top Media Universities. Take the GMCET entrance test or any other national-level test to secure your seat in the best college. For free consultation, call us @8035018499. 

Backpack journalism, also called one-man band (OMB), is a modern, versatile style of journalism where a single reporter takes on multiple roles like reporting, filming, editing, and producing, often equipped with lightweight gear like cameras, laptops, and audio recorders.This strategy enables reporters to work alone in distant or difficult areas and provide quick, personal, and captivating reports to electronic, print, or television media. It is especially useful in the present media world where multimedia content and instant reporting are becoming increasingly important.

For students considering journalism careers in India, backpack journalism offers exciting prospects. Developing digital media platforms and the need to produce authentic stories quickly has presented several opportunities to backpack journalists. They have the opportunity to be in the news channels, online portals that are used to deliver news or be a freelance writer/content creator producing various news for different people. Being able to take care of every attribute of storytelling enhances employability and freedom of creativity.

In the Indian context, the scope of backpack journalism is expanding faster than people can notice. Multi-skilled professionals who are able to produce stories on their own without huge crews are favored more in the media houses as they are cheaper and more maneuverable. Emerging journalism schools across India are offering courses focused on digital media production and backpack journalism skills, making it a future-ready career path for students in 2025 and beyond. Salaries are highly fluctuating and good jobs are available to freshers beginning at 2.5-4 lakh per annum with a very high possibility of an increase with experience and specialization.​

In conclusion, backpack journalism is not just a niche but a growing career option in India's evolving media ecosystem influenced by social media and the advent of AI. For students passionate about storytelling, technology, and journalism, mastering one-man band (OMB) journalism skills opens doors to a diverse range of roles and platforms, making it both a creatively fulfilling and economically viable career.

Media Education is transforming with lightning speed, keeping pace with the revolutionary developments in world media culture.

Media Education's curriculum is also changing at a very rapid pace, matching the revolutionary advancements taking place in the international media environment. With more media channels and diversification, media education courses are changing to equip students with the future needs and opportunities. Some of the new advancements that are reversing the current favoring media education are enumerated below:

1. Focus on Digital Media

Media studies is also becoming increasingly specialized in newer media like podcasting, video streaming, and online news. The social dynamics, implications, and ethical problems of these medias are being researched and taught to students to prepare them for digital-first media careers.

2. Data Journalism and Analytics

With increased significance of data journalism, courses on data analysis, visualization, and storytelling are now included in media studies so that students can apply big data in developing good and fact-checking stories.

3. Multimedia Storytelling

Traditional metrics for media studies are widening to include multimedia storytelling, i.e., text, image, video, and audio. This enables students to develop interactive and interactive stories for various platforms.

4. Fake News and Media Literacy

To counter the information overload, media literacy lays heavy stress on real media literacy. Critical thinking skills are imparted to students in an attempt to spot fake news, comprehend bias, and be quality content creators and consumers. 

5. Virtual and Augmented Reality

Certain education institutions are incorporating Virtual Reality (VR) and Augmented Reality (AR) in instruction and learning to allow students to experiment on virtual story telling and interactive audience engagement materials.

6. Citizen Journalism and Participatory Media

Together with the evolution of citizen journalism, media education is researching the role of citizen journalism. It is studied by students on its influence on traditional journalism and on how it makes information sharing into a democracy.

7. Inclusion and Diversity

Media representation balance is another key area of concern. Cultural sensitivity, representation, and balance in storytelling courses seek to make students think about the importance of balanced representation of people in media production.

8. Media Law and Ethics

Ethical journalism is of particular interest in media research. The courses assign significant weight to legal aspects such as privacy, copyright, and defamation so that the students can realize their professional duty.

9. Global Perspective

With the process of media convergence taking place in our globalizing world, it is critical to gain a world view. Studying international media systems and learning about the influence of global trends on the home country's media environment is advisable.

10. Industry Partnerships and Internships

Theory is being linked to practice by media education, which is working with media firms. The workplaces have been set up for the students by internships and projects.

The Era of Media Education V3.0

The media ecosystem is about to again be disrupted by digital media, artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and machine learning (ML). Media Education V3.0 requires interdependent dependency between industry and academia in the delivery of appropriate and futures-facing education.

With media shifting towards convergence to develop in parallel with the macroeconomic changes of the world and technological breakthroughs, the new trends in media education will prepare the professionals to innovate, lead, and excel in the constantly changing business

Despite all the whiplash we might have experienced keeping pace, you can't dispute that communications have trended in a good way. We've spent more time crafting thoughtful messages. We've learned. We've overcome being video-shy.

And increasingly, we've realized the wisdom of getting together as a community.

1. Multi-platform content distribution will be king

There is no single solution to communication and there never has been. But 2025 will be a sure shot of calling for diversifying your content. And though no one's excluding the fact that your content's dollar value factors into reaching your community, it's truly how your content is delivered which will break or make your school experience a year from now.

You’ll notice there are no “Short-form video will be on the rise,” “More schools will be on TikTok,” or “Email will be the preferred form of communications” predictions on this year’s list. That’s because it’s quite nearly impossible to pin a single content format as a leading trend when your school community is more unique — and demanding — than ever before.

2. Online fatigue will demand authenticity

Long gone are the days of cold calls, perfectly groomed Facebook posts, and overt self-promotion emails. These just don't stick in today's honest era, and increasing studies are finding that social fatigue is having its negative effects.

3. Artificial intelligence will have a growing impact on communications and SEO

With each passing year, there are new developments with artificial intelligence (AI). It can be useful, a bit scary, and somewhere in between. And while AI will likely make its presence felt both in the manner in which your school communicates and the manner in which it approaches teaching next year, these are two things to watch out for.

The trend toward voice searches

Research is moving to put voice assistants at 8.4 billion units. Since more and more homes are buying AI-facilitated domestic devices such as Amazon Echos and Google Homes, increasing numbers of searches will be done verbally.

Why would your district or school care? Consider how you would type school district reviews near me in Google and how you might ask the same of a smart speaker. Were I making a wild guess, the two searches would be:

Google search - "school districts near me reviews"

Smart home voice search - “Hey Google, what do people say about the school districts in my area?”

Voice searches are naturally more conversational than the traditional search engine query. And as more of these long-tailed searches come in, you’ll want to take advantage of them for your search engine optimization (SEO).

Consider the words that you currently attempt to rank for, and think about how you can take those and make them into a frequently asked question that will come in through search. Can you create an eBook for a frequently asked question such as, "Why should I attend a private school?" or can you insert these long-tailed words into your page titles?

AI-fueled personalization driven. AI is enabling one-to-one dialogue at scale

SMS messaging has 98% open rates compared to hardly more than a quarter for email

Mobile-first platforms are merging previously separate systems

Moreover, Campus communication is revolutionized through the adoption of AI, mobile attitudes and behavior.

Days of leaving notes on bulletin boards hoping students will check their email are behind us. Campus communication is much different now than it was a few years ago. Digital native expectations are finally changing the way institutions communicate with their constituency.

Higher education is still changing to meet rising student and teacher needs and maintain practices. It is time to rethink how we build connections with students from beginning to end.

Students seek dialogue, not dumping of information. Gen Z is on their devices for over 7 hours per day, so such technology tools are at the heart of their existence. As education consumers, they're paying for an experience that must cut across all areas of their learning and social existence.

How Is Campus Communication Changing in 2025?

The transformation that is taking place on campuses all over the nation is more than enhancing technology. We are experiencing a complete revolution in how we conceptualize remaining connected in an educational context.

From Broadcast to Conversation: The Shift to Two-Way Communication

University communication used to function like the radio. Universities would broadcast a message and pray that someone was tuned in. But today's students require dialogue. They require questions answered, immediate feedback and to be heard by their universities.

Generation Z interacts with institutions differently than past generations. 69% of the students would value it if their university understood their unique needs through each means of communication. Higher education has enrollment problems and changing demographics, and institutions are forced to adjust their mode of communication. Students want to be addressed as individuals, not as a database entry.

The most successful institutions are moving away from mass email programs towards creating real conversation opportunities. When students can text questions about financial aid deadlines and get minutes-long responses that are tailored to their needs, they engage more deeply with their campus community.

Mobile-First Goes Mobile-Only for Gen Z Students

Your students aren't checking email on computers. They're checking it on their phones between class sessions, between shifts at work and in the evening. When 98% of Americans own cellphones, cellphones become the first doorway to campus life information.

This reality demands more than websites that are mobile friendly. It demands that communications systems play within their existing mobile behavior. They must receive vital updates from the same device they're already using for all other things, without the need to download a couple of applications or retain a dozen login names.

Camp communications strategies that don't account for this mobile-first world are, in effect, opting to be invisible to their students. Those who embrace a mobile-native communications approach have exponentially greater engagement levels and more personal student relationships.

AI Integration: Personal Touch at Scale

Artificial intelligence is finally living up to its promise in higher education. We're talking about scaling communication. The most effective AI deployments balance automated effectiveness with real human conversation.

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