Amidst a turbulent period, BYJU'S, the EdTech giant, is undergoing a significant transformation led by its Founder and CEO, Byju Raveendran. Recent reports suggest a departure from the company's aggressive sales tactics towards a more consultative approach.
Raveendran's directives, shared in a meeting attended by over 1,500 sales associates and managers, underscore a shift in mindset. Rather than focusing solely on sales targets, employees are encouraged to prioritize guidance and support for students and parents interested in BYJU'S offerings.
The emphasis on counseling over selling extends to managerial roles, with a call for a coaching-oriented approach to support the sales team. Additionally, sales associates have been granted increased autonomy in their work schedules, with flexibility to operate on their own terms.
Complementing these changes is a notable adjustment in course pricing, with BYJU'S slashing prices by up to 30 percent. The revised rates aim to make the platform more accessible to a broader audience.
Moreover, alterations in the sales commission structure aim to alleviate financial pressures on employees. Sales associates will now receive immediate payouts for closed sales, with managers also benefiting from revised compensation terms.
Raveendran's call for transparency extends to employee grievances, with a direct line of communication opened for reporting any instances of mistreatment or coercion.
Despite facing financial constraints and legal disputes, BYJU'S has taken steps to prioritize employee welfare by disbursing full salaries for April, albeit with exceptions for sales staff. However, outstanding payments for previous months remain unresolved, highlighting the ongoing challenges faced by the company.