Vedanta Lamba Redefining India’s Sneaker Resale Market Using Social Media

India’s sneaker resale market has reached new heights with Mainstreet Marketplace, the brainchild of Vedanta Lamba, a 24-year-old entrepreneur with a passion for sneakers. Since its launch in 2017, this online sneaker store has become the ultimate destination for sneaker enthusiasts, offering a curated selection of over 3,000 products, including premium sneakers, hoodies, and t-shirts.

Mainstreet Marketplace has firmly established itself as a multi-crore startup, generating Rs 5 crore in monthly revenue. The company’s innovative approach to sneaker reselling has attracted $2 million in funding from high-profile investors like Deepinder Goyal (Zomato CEO), Nikhil Kamath (Zerodha co-founder), and Badshah, the popular Indian rapper.

With celebrity clients such as Ranbir Kapoor, Ranveer Singh, and Karan Johar, Mainstreet Marketplace has become synonymous with India’s growing sneaker culture. Over 50,000 sneakers have been sold across major cities like Mumbai, Delhi, Bengaluru, and Hyderabad, showcasing the rising demand for exclusive sneaker collections.

While its online platform dominates the Indian sneaker resale market, the brand has also ventured into physical retail. Two flagship stores are operational in Mumbai, with plans to open four additional outlets in the near future. This strategic expansion highlights the brand’s commitment to bridging the gap between sneaker enthusiasts and luxury streetwear in India.

Mainstreet Marketplace reported a revenue of Rs 24 crore in 2023 and aims to achieve a staggering Rs 100 crore by 2024. Its unique resale model and focus on premium customer experiences have been instrumental in its rapid growth, making it a trailblazer in India’s sneaker industry.

Vedanta Lamba’s inspiring journey is a beacon of hope for aspiring entrepreneurs. Despite dropping out of high school, his vision and determination led him to create one of India’s most successful startups, inspiring countless young innovators to chase their dreams.

Mainstreet Marketplace is at the forefront of India’s evolving sneaker culture. By combining luxury streetwear, accessibility, and celebrity endorsements, Vedanta Lamba has revolutionized the sneaker resale market. As the company continues to grow, it sets the standard for success in the Indian startup ecosystem, driving the sneaker culture to global recognition.