India has witnessed a proliferation of media outlets, ranging from traditional print newspapers to digital platforms and social media channels. Each mode caters to diverse audience segments, contributing to the richness of information dissemination. However, with this abundance comes the challenge of maintaining credibility.
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Metrics That Matter: Decoding The Indian Media & Entertainment Industry
The Media and Entertainment sector is one of the largest employers of both unskilled and skilled youth in formal and informal employment. In 2012, the Government of India, through NSDC, established the Media and Entertainment Sector Skill Council.