Masai and IIM Trichy Launch AI-Driven Courses in Product Management and Digital Marketing

Taking a major step towards creating the future of management and technology education, Masai, India's largest outcome-based EdTech company, partnered with the Indian Institute of Management Tiruchirappalli (IIM Trichy) to launch two game-changing certificate courses — Digital Marketing with Applied AI and Product Management for the Agentic AI Era.

Six-month programs, up for enrollment, aim to help professionals stay abreast of an increasingly evolving business scenario. While the international digital marketing industry is anticipated to grow to USD 786 billion in 2026 and AI-powered product strategies enable organizations to reduce time-to-market by up to 35 percent, the programs aim to put the ability to thrive under the age of intelligent automation in learners' hands.

The Digital Marketing course with AI explores campaign planning, prompt engineering, AI tools, and measurement, featuring over 20 hands-on projects to build a solid portfolio. The Product Management program explores how Agentic AI is changing product lifecycles, with emphasis on strategy, design, and execution. The programs feature real-world case studies, faculty mentoring at IIM Trichy along with industry mentors, as well as career counseling.

Stressing the alliance, Masai Co-founder & CEO Prateek Shukla indicated that the alliance brings together academic rigour with industry relevance to train the students for roles of leadership. Seconding the opinion, Prof. Saravanan P, Dean (Corporate Relations & Faculty Affairs), IIM Trichy, emphasized again that the focus is on applied learning so that industry-ready students are sent out for graduation.

Masai further announced that it is developing an AI-powered Fintech program, further enriching its pipeline of future-ready offerings. The newly launched programs are now open for applying on the Masai School platform.