Amity University Noida Hosts Successful Marketing Forum at 11th Global Leadership Research Conference 2026

In 11 th Global Leadership Research Conference (GLRC 2026) hosted by Amity Business School at Amity University Noida, a vibrant Marketing Forum was conducted to discuss how technology and data analytics are transforming the current marketing strategies. The conference was held on February 11-12 at the Sector 125 campus under the theme Next Gen Technologies to Sustainable Business Innovation, and it saw the gathering of academicians, industry experts and researchers to deliberate on strategy, innovation, and growth-driven approaches in the digital world.

International Guru, Dr. Ivan Coste Maniere, Takes Marketing Discussions to the next level.

One of the key points was the presence of Dr. Ivan Coste Maniere of SKEMA Business School, France, whose global experience added to the discussion of how to use the latest tools, such as AI, big data, and automation, to achieve sustainable marketing. His observations went into practical applications in the real world and how data-driven decisions generate competitive advantages and also how they are consistent with ethical and environmental objectives. The forum fostered strategic dialogue that bridged academic depth with practical industry needs, attracting attention from marketing professionals nationwide searching for "GLRC 2026 marketing insights" and "technology in modern marketing."

Enhancing Industry-Academia Relations to Future-Ready Talents

GLRC 2026 was also in the tradition of facilitating meaningful engagements between academia and industry, with parallel sessions in such tracks as Marketing 4.0, sustainable fintech, and HR innovation. Through organising these platforms, Amity University Noida strengthens its mission of producing future-savvy leaders who are capable of operating in tech-shocked markets. The fact that the event is action research-based and has a global orientation makes it a must-attend event to anyone searching the term sustainable business innovation conferences India or next-gen marketing strategies 2026.

This edition of GLRC highlights the role of Amity in developing the future business leaders by sharing knowledge together. Best paper awards and keynote sessions made the conference highly valuable in terms of content that is memorable long after the conference.