MATS University MBA Students Mastered CRM Skills in Exclusive Retail Workshop

At MATS University, MBA students got a chance to experience the real CRM skills and the workflow, through an exclusive Retail Workshop. The Customer Relationship Management (CRM) workshop was conducted by industry expert Mr. Ashish Thakur, Manager at Wardrobe Fashion Retail Brand, who shared practical insights on converting customers into loyal brand fans. The session combined classroom theory with real-world retail challenges, and prepared students for India's booming fashion market.

The workshop centered around customer-centric marketing (shedding light on the tried and tested formula in retail success). Mr. Thakur shared latest strategies for creating strong customer relationships, understanding hidden expectations and driving repeat businesses. Students learned the importance of effective communication, how it transforms casual shoppers into repeat buyers, while smart grievance handling converts gripes to opportunities for loyalty. CRM tools became useful tools for predicting the purchase patterns and increasing the sales revenue.

Mr. Thakur told the students that theory gives you concepts, but relationships run retail, and this is why it’s important to master it. He linked academic learning and real life in the store, from dealing with returns and exchanges to upselling fashion collections during busy seasons. These practical insights help MATS MBA graduates succeed in customer-facing roles in India's growing ($60 lakh crore) retail sector that is growing 15% annually.

Perfectly timed for final year placement season, the workshop gives MATS students a competitive edge over their peers limited to textbook knowledge. Wardrobe Fashion's frontline experience is invaluable as companies search for managers who have an understanding of both customers and commerce. This event highlights the dedication of MATS University towards learning outside the classroom and shaping the industry-ready leaders through regularly organizing expert sessions.

MATS University's rich campus life continues to combine academic rigor with real-world preparation. The CRM workshop is an example of their #NewYou philosophy that is focused on developing students into professionals who will survive in competitive markets. MSMSR MBA graduates came out equipped with not just certificates, but with skills that produce results from Day One in retail sales, marketing and customer success positions.