Philippine IATA Travel Association, Pacific Asia Travel Association unite to provide mental health support for disaster survivors

In a pioneering effort, Philippine IATA Travel Association (PIATA), in collaboration with the Pacific Asia Travel Association (PATA), has brought much-needed mental health relief to the communities in Liloan, Cutcut, Toledo, and Bogo that had been badly hit by Typhoon Tino and recently by the earthquake that struck Bogo.

The two organisations are now introducing a team of therapists and counsellors for the first time in the industry to directly tackle the soaring post-traumatic stress disorder cases among children and adults. Survivors continue to grapple with anxiety, fear, and emotional distress that, if left untreated, may lead to long-term psychological challenges.

The country lies in the so-called Pacific Ring of Fire and typhoon belt, where earthquakes and typhoons, aside from other strong weather disturbances, easily hit the land. While Filipinos are often credited for their resiliency, PTSD and other psychological aftereffects usually go unnoticed; this initiative by PIATA and PATA looks to break such a cycle by first acknowledging the psychological toll, then providing treatment by professionals.

"This is not about rebuilding homes; this is about rebuilding lives. We want survivors to know that their emotional wellbeing matters just as much as their physical recovery, said Maria Paz Alberto, PIATA president and PATA chairperson.

In the process, it should prove to be a celebration of resilience and a call to continue supporting the mental health initiatives in disaster-stricken communities. Appropriate for the lifting of spirits and creating awareness, the benefit concert shall be headlined by one of the most acclaimed singers and performers in the country-Lou Bonnevie-and shall take place on Dec. 10 at RJ Dusit.