Exploring Indian Communication Traditions: Lecture at LNCT University Highlights Media Ethics and Public Welfare

Making a point that traditional knowledge systems of India carry their own value even in the present digital era, famous media academician Sanjay Dwivedi gave a very interesting talk at LNCT University. In this talk, he showed how Indian communication traditions have always influenced journalism and mass communication, and they continue to do so even today.

Dr. Dwivedi, ex, Director of the Indian Institute of Mass Communication, was the speaker of the talk Indian Knowledge Tradition and Communication, at a seminar hosted by the Indian Knowledge Tradition Cell, Internal Quality Assurance Cell (IQAC), and the School of Journalism and Mass Communication of LNCT University, Bhopal.

Indian Communication Beyond Information Transfer

In a talk to the students and faculty members, Dr. Dwivedi emphasized that communication in India comprises much more than just the simple exchange of messages; it involves the nurturing of morals, awareness, and a commitment to the public good. Considering the ubiquity of globalisation and digital media platforms which are the major influences of the present day world, he said, it is both appropriate and imperative to review India's indigenous communication systems

Dr. Dwivedi also explained that the sacred Indian texts such as the Vedas and Upanishads, the folk traditions, and cultural narratives are naturally strong in communication features which are fundamentally based on interaction, social consciousness, and sense of responsibility. He saw these as the traditions that give the philosophical foundation to the present day media and journalism ethics in India.

Linking Tradition with Modern Media

According to Dr. Dwivedi, India's traditional knowledge system was a model of participatory communication that allowed for debate, dialogue, and collective engagement. He pointed out that the principles of ethical journalism and community centred reporting could be inspired by these precepts if modern mass communication practitioners were to take a leaf from them.

The talk was presided over by Professor Dr. Anu Srivastava, Head of the School of Journalism and Mass Communication, LNCT University.

Interactive Session with Students

The lecture was wrapped up with an interesting Q&A session wherein students questioned the pertinence of Indian communication traditions when it comes to social media, digital journalism, and AI driven news dissemination.

The seminar has been a great academic stimulus for the rising interest in the fusion of Indian knowledge traditions with the contemporary media studies, thus emphasising the necessity of ethics, dialogue, and public welfare in current communication systems.