Exploring Indian communication traditions: A lecture at LNCT University

Dr. Sanjay Dwivedi, the ex-director of the Indian Institute of Mass Communication (IIMC), pointed out that Indian communication is more than just passing on information; it also instills in society ethics, sensitivity, and a spirit of public welfare. In our day, when communication has gone global and is largely digital, it is very pertinent to look into the Indian tradition of communication. The main goals are public welfare and community engagement.

At LNCT University, Bhopal, he spoke on 'Indian Knowledge Tradition and Communication'. Among the institutions that organized the seminar were Indian Knowledge Tradition Cell, Internal Quality Assurance Cell (IQAC) and the School of Journalism and Mass Communication. Professor Dr. Anu Srivastava, head of the School of Journalism and Mass Communication at LNCT University, Bhopal, chaired the session. While addressing the session, Professor Dwivedi remarked that India's traditional knowledge system has always been a system of dialogue, public awareness and social responsibility. He indicated the communicative components present in the Vedas, Upanishads, folk traditions, and cultural narratives and explained that Indian communication traditions offer a conceptual base for today's media and mass communication.

After the program, a Q&A session was held with the students and they asked some ques