‘Forget Shark Tank…': Bengaluru kids’ Rs 10 paper bag startup Eco Wala steals billionaire Harsh Goenka's heart

On X, industrialist Harsh Goenka posted a sweet and motivational video about three young Bengaluru entrepreneurs who started a novel company called Eco Wala.

The kids excitedly introduce their project in the video: biodegradable paper bags made without the need of glue or scissors.The most striking thing is their intelligent subscription model of Rs 10 per month, wherein customers get two handmade paper bags delivered every Sunday at their doorstep.

Explaining their idea, one of the young founders says, “We have a subscription, Rs 10 a month. We will drop two paper bags every Sunday at your house. Just give the address.” She goes on to mention that people can request extra bags for events and even get free samples to try them out.

Clearly moved by their creativity and confidence, Goenka captioned the post, “Forget Shark Tank, forget Ideabaaz, this pitch stole my heart…”

Since then, thousands of people have shared the benign film online, praising the kids' inventiveness and dedication to sustainability. Many of them also commended Goenka for showcasing such youthful entrepreneurial potential.

One X user commented, "We've been using these bags for years. Its mandatory in our community to throw medical waste in these bags." Another user commented, "This isn't just a startup.it's a lesson in environmental responsibility delivered for Rs 10 a month. Truly heartwarming!"

A third user added, “Nowsdays I see most kids glued to their electronic gadgets in spare time.they don't even go out to play.these kids are an inspiration.”

A fourth remark was, “Forget just textbooks, when kids sell paper bags as subscriptions, they’re learning real-life skills: creativity, confidence, problem-solving & money management. These hands-on experiences build future leaders who can turn any idea into impact. That’s education that truly sticks!”