Shabd AI Reaches New Milestone: Gets Selected to IIM Bangalore's Elite NSRCEL Incubator Cohort

Shabd AI, India's pioneering AI-powered regional language digital content marketing platform, touched a major milestone when it secured a coveted place in NSRCEL's incubator program at IIM Bangalore. Chosen from more than 625 applicants-one out of only 33 startups with an acceptance rate of 5.4%, the company attended a bootcamp that honed its revenue model and go-to-market strategy for fast-track growth.​

Founders Swati Saxena and Kriti Pradhan launched Shabd AI in 2023 from Kurla, Maharashtra, starting with three translators focused on BFSI localization. Emphasizing quality, contextualization, and responsiveness, the bootstrapped firm expanded to sectors like social impact, agriculture, pharma, manufacturing, and lifestyle, securing a landmark retainer contract that attracted 29 more clients including NAFED India, SBI General Insurance, UltraTech Cement, Blinkit, and Swiggy.​

Core Offerings and Impact

Shabd AI offers end-to-end services right from strategy design, creation in text/ video/ audio/ images, distribution, and ROI analytics. Its patent-pending Document Localisation Tool, powered by translation memory and IndicTrans2 models, supports 26 Indian and international languages, translating over 10 million words for websites, social media, infographics, and more. With a team strength of 62 members, out of which 90% are women and ISO 9001:2015 certified, they help further increase brand engagement for India's multilingual digital market.​

NSRCEL's validation underlines Shabd AI's role in hyperlocalization: helping businesses tap regional consumers amid a rise in digital penetration. Recent presentations at Bharat Fintech Summit 2025 and Discover India Tech-Innovation Series highlight the momentum.​ This milestone positions Shabd AI to scale nationally and foster inclusive content strategies as India advances toward Viksit Bharat through AI innovation.